Based out of Kolkata, India – Artisan Well is a non-profit organization registered with the WFTO.
They believe that disadvantaged artisans deserve appreciation for their craftsmanship and dignity as human beings. It is imperative that the artisans are supported in their creativity and have a sustained livelihood, in an environment of transparency between the buyers and the producers.
Artisan Well believes in providing employment opportunities to marginalized artisans to help them market their products and thereby earn a sustained livelihood. The aim of the organization is to capacitate the artisans to improve their skills and production efficiency to develop a range of market-oriented products. Over and above capacity building, the organization looks at widening the scope of overseas marketing for Indian Handicraft Products. All this is geared to the payment of a fair price to the artisans to ensure their economic betterment and improved quality of life.